JAC Pickup: 2024 Global Sales Reach 63,300 Units, Up 15% Year-on-Year

In 2024, as the world’s situation evolved rapidly and China’s economy adjusted, the pickup truck market faced numerous challenges and intense competition. Despite this, JAC Pickup achieved steady growth in both domestic and international markets, maintaining a balanced approach with both commercial and passenger vehicles, as well as fuel and electric-powered options. According to the data, JAC Pickup's global sales in 2024 reached 63,300 units, a 15% increase from the previous year, setting a new record. Domestic sales nearly hit 10,000 units, while international sales totaled 53,700 units, a 26.8% increase, placing JAC Pickup at the forefront of China’s pickup exports.

Creating Greater Value for Customers with Diverse Offerings

In 2024, while facing pressure in the domestic market, JAC Pickup saw great opportunities in international markets. The company continuously optimized its product lineup to meet various needs both at home and abroad, aiming for diversified development and pushing towards annual goals. Some key achievements include:

January 2024: JAC Pickup’s monthly production exceeded 6,000 units for the first time.

May 2024: JAC Pickup rolled off its 300,000th production vehicle.

September 2024: JAC Pickup’s monthly export volume exceeded 7,000 units.

The company’s consistent growth is supported by a full range of products, covering all price segments, usage scenarios, and vehicle types, reflecting its strategy of balancing both commercial and passenger vehicles, as well as fuel and electric options. Key new product launches this year included the JAC T6 Champion Edition and the JAC T8 PRO Night Hawk “Dragon” in February, the Hantu Magic Box camper in June, the Coastal Custom Edition in July, and the JAC T8 60th Anniversary Edition and new Hantu passenger version in August. These new products have greatly supported JAC Pickup’s global market expansion.

In the electric vehicle segment, JAC Pickup introduced the T6 EV and T8 EV all-electric pickups, along with the world’s first non-body-on-frame all-electric four-wheel-drive pickup, the Hantu EV, which was upgraded and won multiple prestigious awards, including the 2024 Golden Design Award for Green Design and the 2024 Best All-Electric Four-Wheel-Drive Pickup. In December 2024, the first batch of 300 Hantu EVs was delivered, with plans to apply them in both commercial and family settings.

Empowering Industries, JAC Pickup Gains High Recognition

In 2024, JAC Pickup earned high praise from a wide range of industries, including electric power, construction, telecommunications, emergency rescue, aerospace, and agriculture. After bulk deliveries to the State Grid and China Telecom, JAC’s T8 PRO Night Hawk emergency pickup was successfully delivered to firefighting systems, and the Hantu EV was delivered to Southern Power Grid, ushering in a new era of "creating greater value for customers."

Global Success: JAC Pickup Leads China’s Pickup Exports

JAC Pickup's international expansion played a key role in its record-breaking sales. In 2024, despite a challenging external environment, JAC Pickup leveraged its complete research, production, and sales system, along with a diverse product portfolio and continuous deep market development, winning global recognition. JAC Pickup’s international sales reached 53,700 units, securing its place as China’s leading pickup export brand.

JAC Pickup now exports to over 130 countries and regions, with nearly 180,000 units sold and over 2,400 overseas sales and service outlets. The brand has been well-received in regions like Latin America, North America, Central Asia, Africa, and the Middle East. In 2024, JAC Pickup continued to lead in several global markets, especially with the high-end Hantu series entering markets like Australia, South Africa, Mexico, Brazil, and Ghana.

It’s worth noting that JAC Pickup is not just about "going global," but focuses on improving technology and quality. In August 2024, the all-new Hantu received a 5-star safety rating from Australia’s ANCAP, making it the first Chinese brand pickup to meet the new standards, and it remains the top-rated pickup globally.

User-Centric Approach: Building a Global Brand for Customers

JAC Pickup has always adhered to a user-centric approach, aiming to become a global brand focused on customers. In 2024, JAC Pickup participated in major international events like the Frankfurt and Hannover Auto Shows, and domestic shows like the Beijing Auto Show and the Guangzhou Auto Show, significantly boosting its brand recognition. The company also collaborated with users, dealers, and industry experts to organize a series of off-road events, providing global users with even more exciting experiences.

In 2024, JAC Pickup continued to launch various promotional activities to thank its global base of over 300,000 owners. The company also improved its digital marketing capabilities and optimized user service experiences. Starting in April, first-time owners of JAC Pickup’s 2.0CTI diesel models received lifetime warranty coverage for core engine components, and the brand offered free inspections, discounts on repairs, and special events on the 18th of every month.

Looking Ahead: Challenges and Opportunities in 2025

2024 was a year for JAC Pickup to refine its operations in production, research, sales, and service. Looking ahead to 2025, the company plans to accelerate its transition towards passenger vehicles, smart technology, and new energy vehicles, aiming for a sales target of 80,000 units. JAC Pickup is poised to inject even more strength into China’s pickup industry’s ongoing growth.

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