Shacman 2024 Year-End Review: Performance in Mexico
2024 has been a year of steady growth and increased investment for Shacman, marking a key milestone in its expansion in Mexico and Latin America. The brand has made remarkable progress in strengthening its presence in Mexico’s commercial vehicle market. Here’s an overview of Shacman’s key achievements and developments in Mexico during 2024.
Sales Goal Achievement
In 2024, Shacman set to reach a sales target of 3,000 trucks in Mexico. This goal represents a nearly two-fold increase from the 1,500 trucks sold in 2023, highlighting the growing recognition and market penetration of the Shacman brand in Mexico. This impressive sales target not only shows the trust the market places in Shacman but also points to the company’s expanding influence in the region.
Expanding Dealer Network
Shacman has also been focusing on expanding its dealer network in Mexico. By the end of 2024, the number of dealers is expected to grow from 10 to 12. This expansion will enable Shacman to better meet the demands of the Mexican and broader Latin American markets, providing enhanced after-sales services and support to customers across the region.
Best-Selling Models
In 2024, Shacman introduced several new models, with the X6000 series gaining significant attention. This model has been well-received due to its high performance, advanced technology, safety features, and excellent driver comfort. The X3000 and X5000 series continue to be the top sellers in Mexico, meeting the local demand for durable, high-performance trucks.
Additionally, Shacman is preparing for the 2025 European V emissions standards by introducing trucks that comply with these new standards, which will further strengthen its competitive edge in the Mexican market.
CKD Plants and Future Production Plans
Shacman’s localization strategy in Mexico has progressed through several important phases. The first CKD (Completely Knocked Down) plant was established in 2021 in Hidalgo state, marking the beginning of Shacman’s local manufacturing efforts. This plant primarily assembles the X3000 series heavy trucks and laid the foundation for meeting Mexico’s market needs.
In 2024, Shacman strengthened its production presence with the opening of a second CKD plant in Querétaro, scheduled to produce 1,000 trucks annually. This plant will focus on assembling the X3000, X5000, and L3000 series, complying with Euro 3 and Euro 5 standards, with plans to transition to Euro 6 standards in the future.
The construction and operation of this new plant not only reduce logistics costs from China but also significantly enhance Shacman’s supply capacity in Mexico and Latin America. Furthermore, the plant serves as a stepping stone for future exports to the United States and Canada, reinforcing Shacman’s competitiveness in North America.
Strategic Goals for Continued Growth
Looking ahead, Shacman plans to expand its sales network further in the coming years. The company aims to increase market coverage through an expanded dealer network and local production, reducing logistics costs while enhancing competitiveness in the Mexican and Latin American markets.
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