DFAC Held a New Product Launch Ceremony in Latin America
Recently, DFAC, a prominent representative of China's light commercial vehicle industry, successfully held a new product launch event in Latin America. This event signifies Dongfeng's significant progress in deepening its presence in the Latin American market. At the launch, Dongfeng, in collaboration with local dealer partners, showcased its light commercial vehicle series and outlined its development strategy, further clarifying its future goals and directions in the Latin American market.
The event was attended by over 300 guests including mainstream media, industry experts, dealer partners, and prospective customers from more than ten Latin American countries, all witnessing this historic moment.
Dongfeng has long been committed to expanding its global footprint, and this product launch in Latin America not only reflects the company's internationalization strategy but also marks another milestone in the global branding of Dongfeng light commercial vehicles. The showcased product lineup included a range of models such as minivans, light trucks, medium trucks, and VANs, tailored specifically for the Latin American market. These models not only demonstrated Dongfeng's latest technological innovations but also underscored its deep understanding of the demands in the Latin American market.
Dongfeng's rapid establishment in the Latin American market can be attributed to precise market research over the past two years and effective brand promotion strategies. Augustine, CEO of a local dealer, emphasized, "Our focus is on providing exceptional service to customers and expanding our brand influence in the Latin American region. With the introduction of Dongfeng's new products, we will further integrate our strengths in brand promotion, secondary network development, and customer experience with the brand advantages of Dongfeng light commercial vehicles, aiming to establish Dongfeng as a leader in the Latin American light commercial vehicle industry." The recent event garnered extensive coverage from local media, highlighting the rapid ascent of Dongfeng's light vehicle brand in the region. Preliminary figures indicate that the event generated interest leading to several hundred sales intentions on the day alone, reflecting enthusiastic customer response towards Dongfeng's light vehicle brand.
Over the past two years, Dongfeng Group has achieved substantial market share in Latin America, with annual growth rates exceeding 100%. As the company continues to forge ahead and carry out its long-term strategic plans overseas, there are high expectations for Dongfeng's performance in Latin America and global markets.
Views:0
- Largest Single Delivery Overseas! 1000 DFAC Light Trucks Sent to the Americas 2024-06-19
- Exports Surge by 157%! DFAC Exports 9,628 Vehicles from January to May 2024-06-13
- DFAC Launches New Products in Russia, Bring New Orders 2023-11-13
- Dongfeng Automobile Exports 30 Waste Collection Vehicles to Central America 2022-11-22
- DFAC Debuts New Energy Trucks at Chile EV Auto Show 2022-10-28
- 100 Dongfeng EV200 Ready to Be Exported to Korea 2021-12-27
Submit Your Requirements, We Are Always At Your Service.
- Vision, Saudi PIF, and Vision Industries Establish JV in Saudi Arabia
- JAC Strengthens Partnership with CATL, to Use Tianxing Batteries in Its Trucks
- Volvo Trucks Will Be at the IAA Transportation 2024 Expo
- China's First 900km Electric Trunk Line Begins Operation
- SANY 408P Electric Mixer Passes the Certificate under the New EU GSR
- XCMG Mining Trucks Make a Stunning Debut at the China-Eurasia Expo
- Prime Minister of Kyrgyzstan Held Talks with Representatives from SHACMAN
- BYD Ranks Among Top 10 in 2024 Kantar BrandZ Global Automotive Brands
- Mexico Poised to Be World's Third-largest Producer of Automotive Parts
- Skywell Partners Berjaya to Promote NEVs in Malaysia
- XCMG Dominates 2024 with Record Sales in New Energy Heavy Trucks
- Mid-Year Pickup Market Report: JAC Exports Up 13%, JMC Exceed 36,000 Units
- Truck Exports in May 2024: China Exported Close to 65,000 Trucks
- Exports of Pickups Reached 22,892 Units in May
- Exports Surge by 157%! DFAC Exports 9,628 Vehicles from January to May
- China's Heavy Truck Exports Rising 58% YOY to 276,000 Units in 2023
- China Exported 507,000 Trucks from Jan.-Sept., Up 21% YoY
- China Exported 65,000 Trucks in July, Up 17% YoY
- Half Year Review of Commercial Vehicle Sales
- China Exported 63,000 Trucks in May, Up 33% YoY