“10,000 People Paying Visits to Factory” Produces XCMG Orders of 1,000 Units

 

 

“10,000 People Paying Visits to Factory” is an innovative brand promotion mode launched by XCMG last year and will be further promoted this year. Users and agencies can experience XCMG’s intelligent manufacturing by paying visits to the manufacturing base. Visitors are greatly impressed with XCMG’s large automatic pressing equipment, high-end intelligent welding robots and China’s largest U-shape chassis assembly line. Well-trained staff, strict quality inspection, advanced production technique and clean environment enable visitors to have some insight into XCMG’s culture and brand connotation. At the same time, during the visits, XCMG attach great importance to gather the different demands and feedbacks from users in different areas in order to provide more accurate information to the specific R&D. 

 

Since spring, there are 17 groups of visitors from Henan, Shandong, Guangdong, Hebei and Jiangsu to experience XCMG’s “excellent quality and superior value”. XCMG will invite more users through this activity to increase brand awareness and reputation, which will further facilitate XCMG to reach its “54321” goal.