NAVECO “Chaoyue”: Beyond the Boundary

www.chinatrucks.com. High-end products are the pursuit in all industries, which is not an exception in the light truck market. Though the demand for light truck is relatively small, it shows a huge potential. However, constrained by technological capabilities, domestic high-end light truck, for a long time, is outweighed by Isuzu, resulting to a monopoly of Japanese products.

Hopefully, with the completion of NAVECO “Chaoyue”, the market status quo is expecting to have a change. As revealed, “Chaoyue” is a model aims at competing with the lasted generation of light trucks. Thanks to the resources advantage and technical expertise, “Chaoyue” is built through joint R&D efforts. The completion of “Chaoyue” has given a new role in competing with European and Japanese high-end light trucks.

“Human-centered design” has greatly contributed to the comforts and safety of the vehicle and gradually approached to the technical standards of limousine, which is the general trend in the future. Besides innovation in performance and look, “Chaoyue” is also being innovative in marketing and services to truly surpass traditional products.

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