JAC light truck to march top market
(chinatrucks.com, March 30, 2010) JAC light truck is to implement type and series strategy, including Good Luck, Kangling, Junling, Weiling, Shuailing, and the production line of these five sub-brand shall be expanded, and integrate them in 3 series, including JAC Good Luck, JAC ling and top light truck.
After all, JAC Good Luck is the important product of JAC light truck. Good Luck series will promote Big Good Luck, Good Luck mini truck, beside Good Luck 24, 26, 28, and 33 to satisfy the customer demand in town and countryside. JAC Ling series is the most competitive product in JAC light truck and JAC will promote new generation light truck N721 series in the top market. Therefore, JAC Ling and Shuailing will be the combination to occupy the top market.
Customer has a new understanding of JAC based on the adjustment of product structure and specialization of technology and service. JAC is to subdivide the customer group and production line to cultivate the brand royalty.
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