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National standard III light truck cut down price to make way for new production

Date:2008-07-25

The NDRC price monitoring center recently released a monitoring result. Which showed that by the influence of rising price of raw materials, commercial vehicle price rose 2.95% in July and rose 0.11% y-o-y.

However, van prices decline a little and down 0.14% links relative ratio. Industry said it had something to do with price reduction.

What result in reducing price? Industry said every truck maker desires to occupy the market share is the first important reason.

Presently, light truck users facing insufficient recognition and unacceptable price rise, besides, the retardant purchasing demand is also widely existent.

In such occasion, supposing the manufacturers took low price strategy and let consumers feel the production in person, then introduce clients the high-priced and high quality production, it would be a good way to promote sales volume and capture market.

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