The 12th International Automobile & Manufacturing Technology Exhibition

‘Technology and Nature in Harmony’ Auto Shanghai 2007 to kick off in April
Since its first outing in 1985, Auto Shanghai is the earliest international auto show in China. In June 2004, Auto Shanghai became the first UFI approved Chinese auto show. With the development of automotive industries, both in China and internationally, and accumulating experience of 20 years, Auto Shanghai has grown into the most authoritative exhibition in China, and one of the most influential international auto exhibitions. Auto Shanghai 2005 ended up with tremendous success, with a total exhibition area of 120,000 square meters, attracted 1,036 exhibitors from 26 countries and regions, 5,380 reporters from 1,020 media outlets from 35 countries and regions, as well as 391,593 visitors from 113 countries and regions. The upcoming Auto Shanghai 2007 will showcase its high quality service and management skills to position itself to an international A-level-show.

High lights of the Auto Shanghai 2007

Well-known Brands’ Glamorous Presentation

The global auto manufacturers bringing the related brands of company launch an attack to this pageant as one of the most A -class auto show with global influence. CEOs or chairmans from GM, VW, BMW, Toyota will come visit the show.

Saloon cars: Ford Group (including Volvo, Mazda, Ford, Jaguar , Land Rover), Volkswagen Group (including Germany Volkswagen, Shanghai Volkswagen, FAW-Volkswagen, Audi autos, FAW-Audi, Lamborghini, Bentley, Skoda), GM Autos(including USA GM, Shanghai GM, SAAB, etc.) Daimler Chrysler Group (including the Benz, Maybach, Benz truck, Beijing Jeep, Chrysler),　and BMW (Rolls-Royce) would all attend the auto exhibition in the pattern of scale group of the A-level auto exhibition. In addition, Toyota (including Japan Toyota, FAW-Toyota, and Guangzhou Toyota), Honda,(Japan Honda, Guangzhou Honda, and Dongfeng Honda),Nissan, Daihatsu ,Mitsubishi, Renault, Citroen, Peugeot ,Ferrari—Maserati, Porsche, SPYKER, Fiat, Hyundai, Suzuki, Kia,etc all attend the exhibition actively. For the first time, Iran Khodro participate in Auto Shanghai .Meanwhile, the Auto Industry Group also reveals itself to China. The Shanghai Auto Group, Chang’ a Group and Chery so on at home all present competitively with the foreign manufacturers, which present the confidence to make the domestic auto bigger and stronger. Brilliance Jinbei, Great Wall Auto, BYD, Chery ,Southeast, Greeley Jianghuai, Southern Vapour ,Huaitai, Iveco, Hafei, Huapu, Zhongshun, etc. all exhibit their own power competitively. The key brands of FAW Group gather in the exhibition, which draws great attention of their senior management who will come visit the show. Dongfeng for the first time group attending Auto Shanghai. Infiniti of NISSAN, ACURA of Honda,GMC, Harley Motor, Shuguang, Zhongou,Tianma take part in Auto Shanghai for the first time.

The amount of exhibited vehicles imported directly from overseas is around 100, which will be first show in China. Concept cars and energy saving environmental cars will be the highlight of the show. GM and Shanghai GM will launch two concept cars, Buick Riviera and Chevrolet Volt as global first appearance together with other brands at a total exhibition scale of 4500 sqm. The total exhibited car type is 37, Ford will promote its innervation design and continue its trendy on energy saving and environmental protection oriented. Ford will bring its world mix momentum SUV- 2008 Ford Yihu mix momentum, which is the first pure mix momentum SUV on the world.

Commercial vehicles ,trucks and SUV: including the FAW auto, Shanghai Auto, Renault, Chongqing Auto, Man, Benz, Northern Benz, Ford, Shaanxi Auto, An'hui Dongfeng Nissandiesel, Northern Auto Futian, Jinhua car. In the regard of parts, besides 10 country pavilions, the department of commerce of US will first organize exhibition delegation. Delphi, Denso, Bosch,ZF, EDAG, and BRIGESTON, YOKOHAMA, ALPINE, Clarion audio devices would all present the updated technologies and products at the same time.

Preview of important activities
Press Day, April 20 and 21, exhibitors will have its own press conference on their own booth or the press conference meeting room of exhibition hall (E1,M16)

Opening Ceremony, organizers will host a brilliant performance at south square of SNIEC at night of April 21 as an opening ceremony. During the opening ceremony, organizers will conduct an charity donation activity to Special Olympics. Press is warmly welcomed to cover this event.

Seminars, Technical Communication Conferences would be held during the exhibition, which involves the technology and products and service on auto manufacturing , machining and processing ,etc. and provide the Chinese and foreign professional with a good opportunities for discussing the technology and exchanging information.

Charity Activity, during the exhibition, in order to make theme of Auto Shanghai 2007 further incarnated ,organizers and one exhibitor will collect and gather paper-based promotion material, which will be further made as blind paper and all donated to blind school.

Advanced philosophy on exhibition organization
Auto Shanghai has grown 14 times in terms of exhibition scale from the 10,000 square meters of its initiation to the current 140,000.  As far as scale is concerned, Auto Shanghai can be ranked among the world’s most influential auto shows. Besides the scale, the benchmark of an exhibition depends on whether it can retain the first-class and leading position. Therefore, in order to make Auto Shanghai one of the famous world auto shows, organizers have been dedicating themselves to enhance service and management standards.

Profound illation on theme
The theme of Auto Shanghai 2007 is ‘Technology and Nature in Harmony.’, which will be highlighting the latest achievements of the international automotive industry and leading technologies and products from domestic companies, reflecting the current development level of the automotive industry. In order to further explore the theme, organizers invited related experts scholars to brainstorm on this. The theme has been illated as environmental protection, economize on energy and harmony.

Widely concern from the global media
We are implementing a global promotion campaign including doing an advertising campaign on CNN, leading trade publication in Japan, Korea and Russia, also dispatching promotional material on Middle East Auto Show. As to the editorial side, each news media has input great interests to this auto exhibition. The international mainstream media, like AP, Wall Street Daily, BBC, NHK, CNN, Reuter, AFP, Forbes, Bloomberg LP, Don Jones, Japanese Economic News, JNA Jiji News Agency, Phoenix Satellite TV, etc all cover Auto Shanghai 2007. CCTV will set up a onsite studio and send a editorial team to have a comprehensive coverage on Auto Shanghai 2007. Shanghai SMG will first strike a pose on Auto Shanghai stage by grouping its TV, broadcast, website and new media. Beijing Jiaotong Channel, Shanghai -----and Sina, Sohu, Netease such postal and noted websites would all make live broadcast. Cooperating with all kinds of media, such as TV, broadcasting stations, papers, magazines, website, etc, so as to provide sufficient ads resources, based on a win-win solution.

Brief introduction on the general information
Human-Oriented Service
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Entrepreneur
Organizers
China Association of Automobile Manufacturers
China Council for the Promotion of International Trade,Shanghai Sub - Council
China Council for the Promotion of International Trade,Automotive Sub - Council
Co-organizers
World EXPO Group - Shanghai International Exhibition Co.,Ltd.
MMG - Messe Muenchen International/IMAG - International Messe -und Ausstellungsdienst GmbH

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