Foton Selected Top Commercial Vehicle Brand for 8 Consecutive Years
www.chinatrucks.com : The top 500 most valuable brands of China were released recently with Foton auto ranking 34th, and number four in auto industry, number 1 in commercial vehicle division, surpassing its arch competitor, DFAC.
Foton has been known in the industry for fast-developing since it was established. With more than 6 million units of vehicle has been sold by far, the company is the most diversified one in the auto industry of China.
Foton has always been stressing the importance of R&D. they invested 30 billion RMB into R&D with main spot in Beijing and two centers in Japan and Germany. The company integrates global resources to form a complex chain of manufacturing.
In 2013, Foton for the first time aims to become a nationwide famous brand by 2015 and a worldwide famous brand by 2020. To achieve that, the focuses on manufacturing, company culture, management skills as well as supplying chains. They are committed to serving the customers, that’s why they specially set up brands for business men.
In March, 2013, the company started the promotion activity for Loxa L8 in the whole country. In May, 2013, another promotion campaign was launched for Auman GTL. More activities are expected to come. All the activities shows the capacity of Foton in serving customers.
Foton toned 2013 to be the customer-serving year, they innovates their management as well as marketing centered around all customers. The company hopes the customer-centered policy will help in achieving the 2020 strategy of the company, which is to become a world famous brand.
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